Sr. Marketing Manager

at Al Futtaim Private Company LLC
Location Dubai, UAE, United Arab Emirates
Date Posted July 30, 2021
Category Marketing
Job Type Full-time


Sr. Marketing Manager | Lexus | Dubai

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

Senior Marketing Manager

Al-Futtaim Motors, is seeking an experienced and dynamic Marketing Manager for the Lexus brand to continue to drive its market position and enhance its ability to engage with the customer across multiple touchpoints both offline and online.

The ideal candidate will have strong marketing background that will be applied to developing and implementing an innovative marketing and communications strategy driving greater customer connection with the brand and attracting customers towards experiencing the sales and aftersales journey with Lexus. The jobholder will also be responsible for the strategic positioning of the brand in the market, maximise revenue generation and increase market share in the UAE. In addition, the candidate will be driven by her / his passion for automobiles and the brand which will translate to the innovative and disruptive thinking and ideas that the candidate brings to the table.

The jobholder will have a key impact on Al Futtaim Motors’s (AFM) relationship with Toyota Motor Corporation (TMC) with interactions with Lexus International’s Marketing department. It is crucial to monitor and achieve the best ROI on the various marketing campaigns and spend in conjunction with AFM stake holders whilst managing the relationship with key internal and third parties Marketing agencies.

Key Responsibilities:

Marketing department lead in charge of developing marketing and digital strategies for Lexus new and preowned vehicles, aftersales as well as an overall communication strategy in line with Lexus standards and Brand positioning.

Define and implement on time, cost and quality, the annual marketing plan within the given budget to deliver volume and profit target.

Work with the digital manager to implement the right digital and social media strategy in the world of 2021 matching digital audience’s needs of today and beyond on all Lexus platforms and paid digital media aiming to position Lexus as a Digital leader in Premium. “Breakthrough mindset”

Animate, influence and own the client/agencies’ relationships (Creative, Media, Social Media, Website & Event) in leading all input and output executions to deliver on Lexus “Experience Amazing” tagline and luxury lifestyle positioning.

Collaborate with sales (retail, corporate, government, SME & fleet), aftersales, product planning, Al-Futtaim Automotive Group’s digital, PR and finance teams to ensure proper communication and synergies over the expected targets (sales & profit).

Own Marketing Budget Management with Zero overspend and in line with Al-Futtaim processes including Procurement involvement whenever required.

Work closely with Lexus International, and Middle East Representative Office) to ensure Principal support and compliance with brand vision and marketing communications standards.

Lead the quarterly marketing promotional activation linked with pricing and product department

Implement brand events to deliver luxury lifestyle and “Experience Amazing” positioning

Own Marketing Budget Management

Further strengthen the Lexus brand in the UAE. Transformation of the digital journey to ensure

Qualifications, Experience and Skills:

Minimum Qualifications and Knowledge: University graduate level with Major in Marketing

Minimum Experience:

5+ years of experience in marketing communications in the Middle East, with an understanding of the local culture and context

Experience in brand management is a must in the Lexus context

Luxury and automotive background is a plus

Previous experience with Japanese principals and understanding of Japanese business/working methods

Job-Specific Skills:

Excellent English written and verbal communication skills (Arabic preferred)

High focus with an excellent attention to detail

Experienced in managing and challenging multiple agencies (creative, media, digital, PR, social media and event management agencies)

Strong focus capability required to manage Lexus overall business unit budget. Ability to be pragmatic in finding solutions and cost saving mindset are critical.

Creative mindset to always find new ways of doing things and execute never been done before marketing/brand executions

Digitally savvy and extremely curious to be on top of the latest digital trends and to engage stakeholders on future vision

Capability to implement brand and marketing activities with customers always in mind to consistently improve the Lexus experience

Excellent interpersonal Skills

Developing the marketing strategy for new and existing products and overall implementation of the Brand strategy.

Behavioural Competencies:

Proactive with leadership attitude

Strong team player

Creative mindset

Positive attitude

Always ready to deal with challenges and come up with solutions

Open minded spirit to think differently

Know how to prioritize tasks

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Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

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