Jan 10, 2018
A Swiss watchmaking house that embodies an ideal of excellence and laid-back luxury, Baume & Mercier has been creating watches with classic and timeless designs since 1830. From refined complications to visionary innovations, the emblematic men's and women's collections, Linea, Capeland, Hampton, Classima and Clifton, each reflect an established sense of elegance. Broad horizons filled with attractive prospects have prompted the Maison to open its doors to new talents who will uphold the values of tradition, quality and perfection that have long inspired the international reach of this brand. As a member of Baume & Mercier team, your commitment and passion will contribute to maintaining the heritage and ensuring its watchmaking expertise lives on. Join the Baume & Mercier Maison and become an ambassador for the motto: "Life is about moments" !
•The Area Sales Manager is responsible for the development and improvement of Baume & Mercier business in the region (Middle East and India) by ensuring that sales, visibility, quality of services and quality of customer’s relationship are in line with the company guidelines.
•The quality of services includes brand support (guidelines and feedback), POS merchandising and presence, training and communication support.
Development of the Business and our Commercial Partnership:
•Reach the monthly budget by continuously monitoring account performance, tailoring account strategies & action plans, leading to maximising retailers’ sales.
•Maintain privileged contact with all clients in the market and ensure high levels of account satisfaction.
•Advice and plan the replenishment of watches with the retailers, ensuring optimal product mix / assortment policy.
•Monitor the stock as well as the sell-in/sell-out per POS and draw action plan to strengthen the sell-out.
•Recommend, set up and follow incentives and promotions.
•Act as intermediate in solving issues and conflicts in such areas as after sales, deliveries (availability and delay), logistics, payments and collections.
•Coordinate and/or execute administrative tasks for the follow up of the commercial activity.
•On top of the regular visits, perform quarterly formal meetings with key retailers and annually for others.
•Guarantee the implementation of the proper Brand Image as per the guidelines of the HQ.
•Ensure the right visibility at POS level through the implantation of Baume & Mercier’s Visual Merchandising guidelines.
•Improve and increase the brand presence/space when possible.
•Implement and follow-up the marketing action plan per account, plan previously agreed with the Brand and the Marketing Managers.
•Organize and implement regular training sessions with Retailers’ Sales Team in order to maximize brand commitment.
Organize the Market:
•Business Plan & Implementation.
•Provide input for the development of business & marketing plans and support the implementation.
Implement and monitor action plans, launch of new products, concept development and organisation.
•Define action plan per door / account.
•Validate weekly visits plan and objectives with Brand Director and ensure proper reporting.
•Optimise the number of accounts and their geographical coverage.
•Implement, follow and update a POS database / market database.
•Prepare the sales forecast (SI) for the countries/accounts in charge by product as well as the Sell-Out (SO) per door.
•Provide Brand Director and organization with market feedback on sell-out, stock level at POS /analysis, competition, distribution network, retail price or other as needed.
Represent the Brand:
•Being a true ‘ambassador of the brand’ by ensuring that all actions and communication towards retailers, retail staff, consumers & journalists are reflecting the brand values and policies.
•Prepare and attend exhibitions/fairs (e.g. SIHH) and events when required.
•Manage all specific or temporary tasks requested by Brand Director.
•Geographical area under responsibility, but not limited to: Qatar, Bahrain, Oman, Iran, Saudi Arabia, Jordan, Syria, Pakistan, Dubai, Abu Dhabi, Egypt, India, Nepal, Sri Lanka.