1 Marketing jobs

  Job Purpose   To lead marketing strategy and execution to drive business results for the CIBG, IBG and Treasury businesses. Core member of MarComs leadership team, and contributor to Group Brand strategy, Corporate Communications strategy and CSR, from a CIBG/IBG perspective.   Key Result Areas   Prepare a marketing strategy for each business line, to drive awareness of capabilities and support direct to customer conversations, to increase SOW and new contacts within target client groups.   Embed a results driven culture, across all marketing communications activity, to deliver clear ROMI of 3:1 and above   Co-own the Knowledge Partnerships programme with the COO team, with a view to increasing the ROI, delivering more associated marketing assets, and adding value to clients and bankers.   Drive awareness of our international proposition in key target markets, and support the team to penetrate new target client personas through direct marketing methods.   Develop a clear social media strategy and content plan to engage audiences through existing platforms   Support the bank-wide digital transformation programme, with a particular focus on CIBG/IBG/Treasury specific initiatives, and lead marketing aspects   Role model and lead an agile approach within the CIBG/IBG/T marketing team   Contribute to bank-wide programs on CSR and D&I and advise of any business specific impact or opportunities to working groups and committees   Lead engagement with international CEO teams and Ops teams to drive marketing excellence where there are no teams in place, and ensure brand guidelines are in place   Embody a customer-centric approach, understanding and prioritizing the needs of the customer in all marketing and communications activity   Lead insight programs reactively as per business need, and proactively to align with market trends and manage requirements through the insight team within marketing   Own budgets and results targets for the team, in line with business objectives   Knowledge, Skills and Experience   Familiarity with banking operations, sales and support environments, and strong customer focus. Entrepreneurial, strong profit orientation and strong leader skill skills 15-20 years of substantive related banking experience or exception experience in another marketing field, incorporating marketing, analysis and leadership responsibilities. Sound knowledge of budgeting, forecasting and analyzing expense for various activities Proven success in dealing with various external agencies and building relationships. Good oral and written communication skills in English. Ability to view “big picture” and align tactical objectives with strategic ones. Ability to quickly identify and position the business for change, both internally and externally. Ability to ensure all activities are conducted in line with the missions/vision, business objectives, and regulatory controls expected by the organization. Strong interpersonal skills. Excellent Communication Skills   Interested candidates can send their CV