Jan 10, 2018
Femininity, sensuality, energy, lightness and romanticism, these qualities are as recognisable in Chloé's clothing and accessories today as they were upon the brand's creation over 60 years ago. Chloé's talent for evolving its style while remaining true to these underlying values has earned the brand its iconic status amongst the world's most fashion-conscious, sophisticated woman.
The position holder, who should have a strong fashion flair and affinity for luxury, is responsible for the development and performance of Chloé & See by Chloé in the Middle East, primarily in Dubai. In line with Chloé’s long-term strategy for the development of this region, the successful candidate will ensure that sales, distribution (wholesale & retail) and brand development are optimized, and that operations are run profitably. She/He is the Maison’s ambassador and represents it when with retailers, end consumers, the press and the Richemont organization in the Middle East. She/He should be passionate for Chloé and embody its unique attitude and values of free-spiritedness, femininity, modernity, grace and effortlessness. She/He needs to have a strong fashion awareness by maintaining good knowledge of market trends in fashion and luxury sectors.
Determine appropriate strategies for the sales & distribution of Chloé & See by Chloé in Middle East in line with the Maison’s global strategy.
Create the annual and seasonal sales plan with full accountability for reaching its objectives
Define retail and wholesale action plans
Develop and control the wholesale POS
Develop the Travel Retail market with the collaboration of the Travel Retail Business Developer
Develop high performance sales teams
Ensure pricing policies are within brand commercial guidelines
Monitor and take actions in response to competitive activity
Determine appropriate strategies for the development of the visibility and the sales of the lines within the websites of Middle East wholesale partners
Marketing & Communication:
Definition of the communication strategy and supervision of its operational implementation
Develop trade and consumer strategies and monitor budget for such
Ensure proper visual merchandising guidelines’ implementation as per brand guidelines
Representation of the brand during press, PR and trade events
Ensure the supply chain from ordering to shipping in coordination with HQ
Manage retail leases and retail operating costs
Prepare seasonal and annual budgets and forecast according to brand and Richemont guidelines
Prepare updates as needed and keep brand appraised of sales in the region and significant
Accountable for the A/R follow-up and clearance
Directly responsible for the local brand P&L
Build and manage the team under his/her direct responsibility
Propose salary policy for his/her team, within the Richemont local policy
Conduct annual appraisals, set quantitative & qualitative KPIs
Define development plans
4 direct reports
In the company : International Director, CEO, International Retail Operations Director, regional Retail Director & Boutique Directors, Marketing and Communications, Production and Supply Chain, After Sales Services, Human Resources Direction.
Outside the company : Wholesale partners and their sales teams (Department stores and smaller multibrand stores), Landlords, Travel Retail partners, Recruitment agencies, Different suppliers (event organizations, etc…), Local Media, Local VIP clients and celebrities, Contractors as needed.
At group level : HR, Real Estate and Legal departments, plus local Richemont platform
Key Performance Indicators are standardized and relevant quantitative or qualitative indicators that reflect on-the-job performance. They can be used as part of day-to-day monitoring and can evolve regarding specific needs. Part or all of them can be specifically mentioned in the annual objectives.
Number of Boutiques:
Sales, sales per reference (sales density) per boutique for Chloé and See by Chloé
Footfall, conversion rate, average basket per boutique for Chloé and See by Chloé
Retail margin and capex per store for Chloé and See by Chloé
Respect of operating budget
Regional direct contribution
Stock level per store
Mystery shopping scores
Customer experience / satisfaction / loyalty
POS on brand (Respect of visual merchandising guidelines in-store)
Staff retention rate
Education: Master degree in Management or business administration
Required experience: 8-10 years minimum in the luxury fashion industry and a deep understanding of the Middle East luxury market.
Know How and technical skills: Management of both wholesale and retail channels, brand management, finance.
Languages: English. Arabic is an asset.
Behavioural competencies: Strong fashion flair and style, affinity for luxury, strong managerial and entrepreneurial skills, good negotiator, leadership, customer-oriented
Should you wish to apply, simply click the "Apply" button above. We look forward to hearing from you.